Construction Web Design

Getting to Page One is Just Half the Battle

Construction Web Design

The Project

Cogdill Builders of Florida, a large Custom Home Builder in the Tampa Bay area has contracted Blue Group Solutions team for Construction Web Design and Digital Marketing Services.  The company ranked exceptionally well on search but had one major problem: low conversion rates, especially when it comes to mobile device visitors.

Average amount of mobile website visitors in construction industry
Website visitors move on if they did not find what they need on a mobile site

To help Cogdill Builders of Florida solve its conversion rate issues, improve mobile usability, and re-brand the company online, we have set out to create a website that became the best performing website among all custom home builders in Florida. We aimed to provide the company with:

  • Industry-leading construction web design
  • Strategically-placed call to action
  • Mobile-friendly version
  • Zoho CRM Integration
  • Easy-to-use CMS to add new floor plans
  • Clearly-visible contact details
    • Phone Numbers prominent on every page
    • Quote Request button
  • Fast Loading Speed
    • (over 95% via Google Speed Insights)
  • Secure Website via SSL encryption

The Results

After working with the Cogdill Builders team to gather the necessary content, photos, floor plans, analytics charts, and discuss marketing strategy we went to work. One of the main areas of visitor focus was the showcase floor plan area.

We wanted to build a structure that allowed Cogdill Builders team upload not only floor plans but specifications and real-life photos of a project. The outcome was better than we expected and the company has received many compliments from clients, friends, and family.

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